The Brief:

Nextbrand is a creative content and digital marketing startup that was looking for a premium, modern look. They wanted their clients to know that they could “elevate” their brands through the services they provided.

The Logo:

The goal with the logo was to create something that could be seen as an “N” for Nextbrand, and something that gave the impression of elevation or rising up.

Colors & Typography:

The deep navy paired with a stark red and blue create a bold color palette, something to catch the attention of potential clients while maintaining the feeling of a premium brand.

The text of the logo is customized to mirror the angles of the logo mark in the ascenders of some of the letters, with the pairing of Niveau Grotesk & Zeitung Micro Pro chosen for their feeling of a solid foundation and clarity.